Until recently, a pension was a pension. There was very little choice available and a "one size fits all" approach was the norm.
Aviva has altered their offering inline with today's expectations.
Now you can 'personalise' you retirement to enjoy the most
of your income.
Now you can 'personalise' you retirement to enjoy the most
of your income.
This press campaign makes a point of not showing 'happy old people'
in clichéd scenarios.
in clichéd scenarios.
Retirement. Now it's personal.
Starting with scamps, not stock photography, we used the insight from the planners to create a series
of moments in line with our target audience. From there we worked with a photographer to ensure each shoot produced creative that could be used across all of our integrated ad-space, from A sizes
to 48 sheet to skyscrapers and leader-boards
of moments in line with our target audience. From there we worked with a photographer to ensure each shoot produced creative that could be used across all of our integrated ad-space, from A sizes
to 48 sheet to skyscrapers and leader-boards
Key Visuals
