City Index
With the possibility of losing or gaining a small fortune in minutes, Financial spread betting is not for the faint hearted. City Index knows this, so we positioned the tone directly at the types of people who do it, traders. They’re aware of the possibilities, so we used a typical tube journey to describe an example bet. We took over all carriages on the Waterloo and City line for a month, increased traffic to the website massively achieved unprecedented brand recognition in market research for the category.