Art Director ⁞ Coca-Cola Digital Shopper

The brief was for two e-commerce pitch campaigns for Christmas. They had to emphasise the heritage of Coke over the festive period and tie in with the upcoming ATL campaign. Here we had to enhance the online shopping experience with Tesco & Ocado, not interfere with it.

Christmas promotion, Route 1

With this route we developed a creative solution that slotted into the purchasing journey with Ocado. No new windows pop up, no banners to take you away from the Ocado site. Quite simply if you have enough Coca-Cola in your basket, you qualify to win a visit from Santa - direct to your home with your shopping and gifts for all.

Christmas promotion, Route 2

Match a cracker to win

Online Tesco shoppers receive one half of a cracker for every purchase of coke in their basket.
The amount of cracker “halves” is also tiered and relates to specific quantities of Coke purchased.
Get a match to win prizes including days out, cinema tickets and downloads. An app lets you check with your friends and family to see if you have a match by pulling a digital cracker.

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