The first challenge was to create a new marque to sit under the American Express brand.
Once the new identity was created I began concepting the rest of the campaign assets at a rough scamp level.
Once the new identity was created I began concepting the rest of the campaign assets at a rough scamp level.
Beginning with scamps first, the core identity was created. From here a series of items were designed,
allowing for a visual story telling method that scales.
allowing for a visual story telling method that scales.
Key Visual
Items