With an event stand and hospitality tickets to giveaway at the Betfred British Masters we created a golf-activation experience with headphone prizes up for grabs - building positive engagements with the public.
As well as inviting influencers (Ryan Libbey, Gary Beadle, Amy Tee, Talia Cole, Harry Pullen and Dan Hembridge) and media (BBC, Evening Standard and inews) along.
This led to an uptick on socials with a 20% increase in IG views the week following British Masters influencer and competition activity).
Through competition entry requirements we captured 620 email addresses for Lab to nurture and received positive responses from the 28 competition prizes.
