Guinness Flavour by Fire
Guinness required an experiential solution for it's food pairing campaign. Ideally something that could be present at events held at Flat Iron Square.
Using the renown Harp device, a BBQ unit was visualised. Coming in two sizes
The core creative idea unfolds through a series of stories – chapter one pays tribute to ‘La Passeggiata’, the ritual of the evening stroll. Italians routinely take to their streets between 5-8pm, to walk and to socialize. Connected to the key belief that ‘It’s not where we go, it’s how we get there’, the core creative idea entices consumers to stroll “the Italian way”: expressing confidence, connecting with the like-minded, and above all,
showing their True Style to the world.
showing their True Style to the world.
