The Challenge
With St Patrick’s Day fast approaching the challenge from Guinness was to produce an experiential piece to gain optimum press exposure and consumer awareness.
The creative
Our chosen route was a bar made entirely from shamrocks, which would certainly stand out. Especially if we placed it at Cabot Square, Canary Wharf. Working with a team at Distinctive we took our creative and adjusted it to work with their marquee systems.
Due to the site regulations we had from 9pm the night before the event until 1am to erect, make functional, operate and then take down.
This event provided exceptional press coverage, data generation and consumer awareness resulting in a very happy client.
It went on to win multiple awards at the PRCA the following year and generated additional business from the client.
It went on to win multiple awards at the PRCA the following year and generated additional business from the client.
