The Challenge
Ketel One wanted to dominate the Spring to Autumn evening drinks occasion. But in the city...
The Creative
A selection of bars with roof top acces were selected. From here we re-imagined them to reflect the taste, design and feel of being a Ketel One consumer.
Installing Instagramable moment detail was key to spread the word. A club feel waa created where the staff knew you, your name and what your favourite drink was. VIP invites were handed out for special musical events, tasting evenings and outdoor cinema nights.
